Dimensions:
width 730 px, height max. 3000 px
Maximum allowed creative height is 3000 px though, in most cases, creatives of approximately 1000 px height
are used most often.
Creative asset has to be graphical, it can't be a text file with attatched pictures.
Sender and Subject: As well as the creative itself, we require texts to be displayed in Sender and Subject fields. Both texts should be shorter than 35 characters, in order to be fully readable even on smaller mobile devices. As these two texts usually play key role, whether the message will be opened, of left unread, we reccomend you to take your time and prepare them with certain attention.
CTA button text and URL:
System CTA button is always attatched to the creative itself. You can place your own text here and
assign it a different click-through URL.
Click-through URL: Private message is clickable, so we also need click-through URL. Plain picture creatives support only one click-through, correctly prepared HTML5 creatives can utilise more click-throughs, although we can track them only together, as a whole. CTA button may
have different click-through URL than the rest of the creative.Formats: JPEG, PNG, GIF, HTML5, 3rd Party
Maximum Creative Data Size: 350 kB
In the case of a Private message ad, creative data size is not such a critical factor, since users tend to
wait till the creative gets loaded, but it's advisable to keep it in reasonable measures anyway.
HTML5 creatives: HTML5 creatives have to be prepared in accordance with our HTML5 specification. Otherwise, we can not guarantee full functionality.
Other terms and requirements: If you wish to track the number of clicks or impressions, please send us the relevant codes. For impression tracking, please send us the tracking code in 1 x 1 img tracking pixel format (our ad-server doesn't support javascript tracking). Please take HTTPS protocol into account during the preparation of your scripts and creatives.
The customer agrees to adhere to the technical specification of advertisement materials and agrees to deliver correctly finished advertisement materials 4 working days before the planned campaign start at the latest.
In case the advertisement materials are not received within the time frame specified in this document, the customer agrees to aliquot shortening of the fulfillment (the duration, number of ad impressions, etc.) while committing to pay the full order price.
We are not a creative agency thus we do not create campaign content (creative, texts).